PWO was commissioned to create a visual identity for the Cut it, Fold it, Build it with Paper exhibition at the V&A Museum of Childhood. The exhibition displayed highlights from the Robert Freidus Collection of Architectural Paper Models, with examples of original flat artwork alongside 3D miniature buildings.
The identity uses vintage letterforms sampled from model sheets dating from the 1880s. For the exhibition, PWO created an architectural paper model of the museum itself, at miniature scale but proportionally accurate.
The visual identity was used for a range of visual assets to promote the exhibition, as well as the exhibition graphics.