Public Works Office developed this visual identity for interactive experience and bespoke software developers Horseshoeshape. The identity contains a coded tribute to computer science pioneer Alan Turing
, in the form of two radiating circles.
Building on the on the visual identity, PWO and Horseshoeshape created an accompanying web site. Atmospheric seascapes, created with a low-tech pinhole camera
by Horseshoeshape director Gareth Hallberg, are used as backdrops to reference the Brighton and Hastings office locations.